Click Fraud and Bot Net Detection
Kitts, B., Zhang, J., Wu, G., Brandi, W., Beasley, J., Morrill, K., Ettedgui1, J., Siddhartha, S., Yuan, H., Gao, F., Azo, P., Mahato, R. (2014), Click Fraud Detection: Adversarial Pattern Recognition over 5 Years at Microsoft, in Mahmoud Abou-Nasr, Robert Stahlbock, Stefan Lessmann, Gary M. Weiss (eds), Annals of Information Systems, Special issue on Real World Data Mining Applications, Volume 17, 2015, pp 181-201, Springer.
Kitts, B., Zhang, J., Wu, G., Mahato, R. (2013), Click Fraud Botnet Detection by Calculating Mix Adjusted Traffic Value: A Method for De-Cloaking Click Fraud Attacks that is Resistant to Spoofing, Proceedings of the 2013 IEEE International Conference on Intelligence and Security Informatics (ISI), IEEE Press.
Kitts, B. Laxminarayan, P. and LeBlanc, B. (2005) Cooperative Strategies for Keyword Auctions, First International Conference on Internet Technologies and Applications, Wales. September 2005.
Kitts, B. (2013), The Making of a Large-Scale Ad Server, in Data Mining Case Studies Workshop and Practice Prize 5, Proceedings of the IEEE Thirteenth International Conference on Data Mining Workshops (ICDMW 2013), December, Dallas, TX, IEEE Press.
Kitts, B., Au, D. (2014), A Comparison of Algorithms for TV Ad Targeting, Proceedings of the Fourteenth IEEE International Conference on Data Mining Workshops (ICDMW 2014).
Kitts, B., Au, D., Ulger, S. (2014), How Well Does Addressable Targeting Work on Television?, First Workshop on Recommender Systems for Television and online Video (RecSysTV), held at the Eighth ACM Conference on Recommender Systems 2014, Foster City, Silicon Valley, USA from 6th-10th October 2014
Kitts, B., Au, D., Borchardt, J. (2014), Sell-Side TV Ad Optimization, First Workshop on Recommender Systems for Television and online Video (RecSysTV), held at the Eighth ACM Conference on Recommender Systems 2014, Foster City, Silicon Valley, USA from 6th-10th October 2014
Kitts, B., Bardaro, M., Au, D., Lee, A., Lee, S., Borchardt, J., Schwartz, C., Sobieski, J., Wadsworth-Drake, J. (2014), Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television, Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, Aug 24, 2014, New York City, held at the 20th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, Aug 24-27, 2014, New York City.
Kitts, B., Au, D., Burdick, B. (2013), A High-Dimensional Set Top Box Ad Targeting Algorithm including Experimental Comparisons to Traditional TV Algorithms, Proceedings of the Thirteenth IEEE International Conference on Data Mining (ICDM 2013), December, Dallas, TX, IEEE Press.
Wei, L. and Kitts, B. (2010), "Analyzing Direct Marketing Data with R", useR!: The R User Conference 2010, campus of the National Institute of Standards and Technology (NIST), Gaithersburg, Maryland, USA, July 20-23, 2010. [external]
Kitts, B., Badeau, G., Potter, A., Wei, L., Tolkachov, S., Thornburg, E., Shamsi, D. (2016), Demographic Prediction of Web Requests from Labeled Aggregate Data, Workshop on Ad Targeting at Scale (TargetAd2016), 9th ACM International Conference on Web Search and Data Mining (WSDM2016), February 22-25, 2016, San Francisco, CA. [external]
Kitts, B. Laxminarayan, P. and LeBlanc, B., Meech, R. (2005) A Formal Analysis of Search Auctions Including Predictions on Click Fraud and Bidding Tactics, ACM Conference on E-Commerce, Workshop on Sponsored Search, Vancouver, UK. June 2005.
Kitts, B. (2005), Being in the Right Time at the Right Place: The Effect of Time on Pay Per Click Auctions, Search Engine Advisor Newsletter, Vol. 4, Iss. 1, January 2005.
Kitts, B., LeBlanc, B. (2004), Optimal Bidding on Keyword Auctions, Electronic Markets - The International Journal of Electronic Commerce and Business Media, Vol. 14, No. 3.
Kitts, B., LeBlanc, B. (2004), A Trading Agent and Simulator for Keyword Auctions, Third International Joint Conference on Autonomous and Multi-Agent Systems (AAMAS 2004), July 19-23 2004, New York City, NY.
Kitts, B., Hetherington, K., Vrieze, M. (2002), Large-scale mining, discovery and visualization of WWW user clickpaths, International Journal of Image and Graphics, Vol. 2, No. 1, pp. 21-48.
Recommendation Systems and eCommerce
Kitts, B. (2005), Product Targeting From Rare Events: Five Years of One-to-One Marketing at CPI, Marketing Science Conference, Atlanta, June 2005.
Kitts, B., Freed, D., Vrieze, M. (2000), Cross-sell: A fast, promotion-tunable recommendation method based on conditionally independent probabilities, Sixth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD 2000), August 20-23, Boston.
Data Mining Case Studies
Bardaro, M., Kitts, B., Lee, S., Giusti, S., Gammieri, G., Shepard, J., Bassett, H., Keeney, M., Senkyrik, A., Swetonic, T. (2015), "Ritani for Life's Defining Moments", 2015 David Ogilvy Award Winning Case Study, (e-commerce category Silver winner), The Advertising Research Foundation.
Kitts, B., Wadsworth Drake, J., Vollmann, W., Ross, I., Martin, G., Tjen, D., Au, D., Zlomek, S., Chun, A., Sobieski, J., Giusti, S., Lyons, M., Harris, J., Kovalik, I., Perkins, B., Smith, S., Hill, M., Boyarsky, A., Morse, E. (2014), "Art.com: Find Your Art. Love Your Space.", 2014 David Ogilvy Award Winning Case Study, (Cross-Channel Gold winner and Household category Gold winner), The Advertising Research Foundation.
Lee, A., Lee, S., Giusti, S., Kitts, B., Au, D., Shepard, J., Moore, L., Zlomek, S., Schwartz, C., Crim, J., Nelson, M., Lesinski, K., Rongisch, N., Carstens, M., Bangs, J., Pyle, B., Nygard, P., Ebeling, M. (2014), "Physicians Mutual Insurance Company: Insurance For All Of Us”, 2014 David Ogilvy Award Winning Case Study, (Professional Services category Gold winner), The Advertising Research Foundation.
Melli, G., Kitts, B. (2013) (editors), Proceedings of the Fifth Workshop on Data Mining Case Studies and Data Mining Practice Prize, IEEE International Conference on Data Mining 2013 (ICDMW 2013), IEEE Press.
Melli, G., Wu, X., Beinat, P., Bonchi, F., Cao, L., Duan, R., Faloutsos, C., Ghani, R., Kitts, B., Goethals, B., McLachlan, G., Pei, J., Srivastava, A., Zaïane, O. (2012), Top-10 Data Mining Case Studies. International Journal of Information Technology and Decision Making, Vol. 11, No. 2, pp. 389-400.
Kitts, B., Brooks, R., Roberts, T., Abdo, J., Duncan, T., Perry, J., Tate, R., Taylor, C., Tellefsen, P., Krebs, C., Vacanti, S., Zlomek, S., Giusti, S., Box, T., Chun, A., Au, D., Wadsworth-Drake, J. (2012), "Rockwell Tools: Breaking Sales Records at Rockwell Tools", 2012 David Ogilvy Award Winning Case Study, (etail/retail category Silver winner), The Audience Research Foundation.
Kitts, B. Melli, G. and Ding, W, (2011) (editors), Proceedings of the Fourth Workshop on Data Mining Case Studies and Data Mining Practice Prize, IEEE International Conference on Data Mining 2011 (ICDMW 2011), IEEE Press.
Kitts, B. Melli, G. and Peter van der Putten, (2009) (editors), Proceedings of the Third Workshop on Data Mining Case Studies and Data Mining Practice Prize, Fifteenth ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD 2009), June 28, 2009, ACM Press.
Kitts, B. (1999) Diamonds in the rough: Finding top customers in lower-than-average segments by predicting potential, Technical Report.
Various areas of interest including Cognitive Science
Kitts, B., Edvinsson, L., Beding, T. (2001), Intellectual Capital: From Intangible Assets to Fitness Landscapes, Expert Systems with Applications, Vol. 20, pp. 35-50, Pergamon Press.
Kitts, B. (1999), Representation Operators and Computation, Journal of Artificial Intelligence, Cognitive Science and Philosophy, Vol. 9, No. 2, May, pp. 223-240, Kluwer Academic Publishers.
Kitts, B., Cooke, S., Sekuler, R., Mataric, M., (1997), Improved Pattern Recognition by Combining Invariance Methods, First International Conference on Vision, Recognition and Action. Boston, MA. May.
Kitts, B. (1997), Regulation of Complex Systems, First International Conference on Complex Systems, Boston, MA, Sep.
Kitts, B. (1997), Evolution of Cooperation Amongst Spatially Distributed Agents, Technical Report.
Kitts, B. (1993), A Learning Model Based on NeuroModulation and LTP, International Symposium on Nonlinear Theory and Its Applications (NOLTA 1993). December.
Kitts, B., Burdick, B., Roberts, T., (2010), "Method and System for Automatically Targeting Ads to Television Media using Demographic Similarity", U.S. Patent 8,627,359, filed 2010, issued 2014
Kitts, B., Wei, L., Burdick, B., Au, D., Powter, A. (2010), "System and Method for Attributing Multi-Channel Conversion Events and Subsequent Activity to Multi-Channel Media Sources", US Provisional Patent Application 61/378,299
Kitts, B., Burdick, B., Au, D., Roberts, T. (2010), Method and System for Automatically Determining Demographics of Media Assets for Targeting Advertisements, Application No. 13/209,353
Kitts, B., Au, D., Lee, A. (2013), Television Advertisement Targeting Scoring Service that Balances Targeting Against Previous Airings, US Provisional Patent, filed 2013
Kitts, B., Au, D., Burdick, B. (2012), System and Method for tracking advertiser return on investment using set top box data, US Patent Application
Kitts, B. (2002) Method for Improving Site Design by Comparing the Value of Different Web Real-Estate Locations against Observed Page Performance, US Patent US8392551 B2, filed 2000, issued 2013
Kitts, B. (2001), Analysis of product interactions using graphical methods, US Patent US7278105 B1, filed 2001, issued 2007
Kitts, B. (2001), Method of predicting a customer's business potential and a data, US Patent US20030009368 A1, filed 2001, issued 2003
Kitts, B. (2008) Publisher advertisement return on investment optimization, US Patent Application 20080275770
Kitts, B. and Marckini, F. (2004), Methods and Systems for Paid Media Optimization, Patent, Docket 1159P007US00, 80113.005US1. Provisional filed July 22nd, converted to patent filing July 20th, 2005.
Kitts, B. and Freed, D., (2001) Fast tunable system and method for recommending items to users based on conditionally independent probabilities, Provisional patent
Freed, D. and Kitts, B. (2001), Data storage and processing method for fast memory-efficient automated collaborative filtering on sparse data, Patent pending
Kate Kaye (2013), Inside a Data-Driven Ad Buy: Study Claims Set Top Box Data Trumps the Human Touch, AdAge, Nov 26, 2013
Study Finds TV Advertisers Produce Higher Lift When Using Set Top Box Data Compared to Age/Gender Data Sets, PrecisionDemand Press Release, 2013
adCenter announces new conversion tracking options (2009)
How Hat World boosted conversion rates 71% through better search marketing, Internet Retailer, Thursday, September 23, 2004. Hatworld is one of our most successful clients.
Wellman, D. (1999), Down in the Data Mines, Supermarket Business, May, pp. 33-36. Describes my experiment with Brodbeck supermarkets in excellent detail
The code below is freely available to download for all scientific uses for the betterment of mankind. If you use it for something interesting please drop me an email. If you use, please provide a citation, eg. Kitts, B. (2017), BToolkit: Numerical libraries for Matlab,